myTacho is a newly launched product built to diversify the offering of an existing business, TachoPro. Rather than relying solely on offline sales, the goal was to bring the product online and reach a wider audience.

We built a lead generation tool around a timely opportunity: new EU regulations are bringing tachograph requirements to vans and light transport vehicles. A van calculator helps owners check if their vehicle is affected, and those who are get guided through an email sequence with everything they need to know.

Also we published how-to blog posts accessible via QR code directly from the product, turning the site into more than just a store.

In just 6 months, the store doubled the sales that were previously made through offline channels. On top of that, it opened up an entirely new market. For the first time, the product was sold across Europe, something that simply wasn't possible before.